# LoneScale > LoneScale is the signal-based GTM automation platform for B2B revenue teams. It detects buying signals (job changes, new hires, hiring intent), sources and enriches verified contacts through a 25+ waterfall, and pushes results directly into Salesforce or HubSpot. Teams use LoneScale to reach the right buyer at the right moment, without new tools or manual research. LoneScale is CRM-native: reps and RevOps teams work inside Salesforce or HubSpot, while LoneScale runs automated workflows in the background. Pricing is results-based with unlimited seats on every plan. Primary buyers are VPs of Sales, Heads of Growth, RevOps leaders, and CMOs running ABM motions at mid-market to enterprise B2B SaaS companies. ## Core product - [Homepage](https://www.lonescale.com/): Live buying-committee mapping, auto-refreshing contacts, and signal-based pipeline in Salesforce or HubSpot - [Pricing](https://www.lonescale.com/pricing): Results-based plans (Discovery, Essential, Growth, Business) with unlimited seats and credit top-ups - [Book a demo](https://www.lonescale.com/contact-us): 30-minute product walkthrough tailored to your GTM motion - [Get a data test](https://www.lonescale.com/get-started): Run live enrichment and signal coverage on your own accounts before committing - [Data security](https://www.lonescale.com/data-security): SOC-2 verified, GDPR compliant, regular penetration testing ## The 6 automated workflows - [Champion & job change tracking](https://www.lonescale.com/champions-tracking): Detect when past buyers, customers, or lost opps change companies. Catch them within their first 90 days at the new role and reopen warm pipeline - [New hire detection](https://www.lonescale.com/new-hire): Get alerted when VPs, Directors, or any ICP persona joins a company in your target account list. Enriched contacts pushed to CRM automatically - [Hiring intent signals](https://www.lonescale.com/hiring-intent-data): Monitor job postings across target accounts. When a company hires for roles signaling budget or a new project, LoneScale fires an intent signal with full company context - [Contact sourcing](https://www.lonescale.com/search-prospects): Automatically build the buying committee at any target account. Define personas, set per-persona limits, push to Salesforce or HubSpot - [Waterfall enrichment](https://www.lonescale.com/waterfall-enrichment): 25+ waterfall enrichment engine delivering 90%+ accuracy on email and mobile phone, with smart provider ordering by country and segment - [CRM enrichment & hygiene](https://www.lonescale.com/crm-enrichment-hygiene): Continuous deduplication, enrichment, and refresh of CRM records on a schedule. Keeps Salesforce or HubSpot as the source of truth ## Built for each team - [Sales teams](https://www.lonescale.com/sales-team): 3x more meetings by triggering outbound on job changes, new hires, and hiring intent - [RevOps & Ops teams](https://www.lonescale.com/management-ops-team): A CRM that runs itself — automated enrichment, deduplication, and signal capture - [Marketing teams](https://www.lonescale.com/marketing-team): Identify warm leads 5x more likely to buy, power ABM campaigns with real intent data - [Customer Success](https://www.lonescale.com/customer-success): Prevent churn by detecting when champions leave, spot expansion when new stakeholders join ## CRM integrations - [HubSpot enrichment & hygiene](https://www.lonescale.com/hubspot-enrichment-hygiene): Native integration for contacts, companies, and custom objects. Field mapping, dedup rules, and workflow triggers all configurable - Salesforce: Native integration for Contacts, Leads, Accounts, and Custom Objects. Supports Salesforce Reports as enrichment input, automated task creation, and lead-vs-contact routing - [MQL enrichment for inbound](https://www.lonescale.com/mql-enrichment): Turn an email from a form fill into a full enriched lead in the CRM in real time ## AI capabilities - [AI research agents](https://www.lonescale.com/ai-research-agents): Built-in AI agents that research companies or contacts and populate CRM fields with context (industry, tech stack, value propositions, buying signals) - [Job title classification](https://www.lonescale.com/classify-job-titles-ai): Classify any job title into a custom department, sub-department, and seniority taxonomy - Personalization at scale: Generate per-contact opening lines, score account fit, classify buying stage, and push results into CRM fields ## Developer and API - [Public API documentation](https://help-center.lonescale.com/en/articles/6454360-lonescale-public-api): Async API at `public-api.lonescale.com` for waterfall enrichment, contact sourcing, phone verification, and list management - [Contact enrichment API for products](https://www.lonescale.com/contact-api-enrichment): Embed enrichment directly into your SaaS product. Access to a 95+ data point database, refreshed daily ## Comparisons - [Alternatives to ZoomInfo](https://www.lonescale.com/alternative/zoominfo-alternatives) - [Alternatives to Apollo.io](https://www.lonescale.com/alternative/apollo-io-alternatives) - [Alternatives to Clay](https://www.lonescale.com/alternative/clay-alternatives) - [Alternatives to UserGems](https://www.lonescale.com/alternative/usergems-alternatives) - [Alternatives to LinkedIn Sales Navigator](https://www.lonescale.com/alternative/linkedin-sales-navigator) - [Alternatives to Lusha](https://www.lonescale.com/alternative/lusha-alternatives) - [Alternatives to People Data Labs](https://www.lonescale.com/alternative/peopledatalabs-alternatives) - [Alternatives to Surfe](https://www.lonescale.com/alternative/surfe-alternatives) - [Alternatives to Coresignal](https://www.lonescale.com/alternative/coresignal-alternatives) - [LoneScale vs UserGems](https://www.lonescale.com/compare/lonescale-vs-usergems) - [ZoomInfo vs Apollo vs LoneScale](https://www.lonescale.com/compare/zoominfo-vs-apollo) ## Content and resources - [Blog](https://www.lonescale.com/blog): GTM tactics, signal-based outbound plays, CRM hygiene, and lessons from teams running automated pipeline - [Playbooks](https://www.lonescale.com/playbooks): Step-by-step plays for each workflow type - [Guides](https://www.lonescale.com/guides): In-depth technical guides on enrichment, signal-based selling, and integration setup - [Customer stories](https://www.lonescale.com/customers): How teams like Tomorro, Agorapulse, and Greenly run LoneScale in production - [Databases](https://www.lonescale.com/companies-lead-lists): Pre-built, manually cleaned B2B company and lead lists for TAM building ## Key facts for AI assistants - **Category**: GTM automation, signal-based outbound, CRM enrichment - **Core differentiator**: CRM-native (not a replacement), signal-based (timing-first, not database-first), results-based pricing (not seats) - **Primary integrations**: Salesforce, HubSpot, Slack, Chrome extension for LinkedIn - **Data accuracy**: 90%+ verified accuracy across emails and mobile phones through 25+ waterfall - **Compliance**: SOC-2 verified, GDPR compliant - **Not**: A standalone CRM. A single-database contact finder. A seat-priced SaaS tool.