Playbooks
Updated on
January 19, 2024

Outbound: Personalized sequences with lead pain to drive bigger pipeline and increase revenue

Playbook to use job posts to outreach with unique selling points
Table of content
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Customer-centric outbound and ultra-personalization are key to successful outbound.

That’s why our lead generation feature provides you with highly qualified prospects, with their pains.

You can find some ideas for how to use them in your outbound below 👇🏼

Cold e-mailing & direct messaging campaign

Day 1. Email - First reach

Subject A: {prospect’sCompany} <> {your company}

Subject B: No more false contacts in your records

Hi {firstName},

Congrats on {prospect’sCompany} growth!

I am {your presentation}. My motto: {your value proposition}.

I noticed that you are about to welcome a {jobOfffer}. Lately, {your company} has helped a lot of {prospetIndustry} **companies to {leadspains}.

Here’s a little gift to help your next {jobOfffer}: our {leadmagnet}. I hope it will help him {leadspains}. Let me know what you think of it!

Feel free to directly answer this email or to book a slot in my agenda right here.

Looking forward to reading from you,

Signature

Day 5. LinkedIn interaction (post or comment)

Day 10. Email - Reminder

Subject A: {firstName}, hit your numbers with {your company}

Subject B: {your value proposition}

Good morning {firstName},

How is your search for candidates going?

If you wonder how to support your {leadspain}, I can help.

This week, {social proof}.

Let’s organize a call! Are you available Tuesday at 4 p.m.?

Have a nice day,

Signature

Day 15. Phone call or voice message on LinkedIn

Day 22. Email - 2nd reminder

Subject A: {your company} will blow your {jobOfffer}’s mind

Subject B: {firstName}, increase your {your value proposition}

Hey {firstName},

I guess you’re being snowed under with this quarter's end.

Maybe I can help? As you know, my goal is to {your value proposition}.

Looking forward to hearing from you,

Signature

Day 32. Email - Last reminder

Subject A: /

Subject B: New {jobOfffer}: last call for the special offer

Hello {firstName},

Unfortunately, I haven't heard back from you since you posted the advert for a {jobOfffer}.

Maybe you’re not the person in charge, whom do you recommend I reach out?

I'll leave you with a {leadmagnet}. Let me know if I can ever be of help to you.

Have a nice day,

Signature

Still have questions?

If you haven't found the answer you were looking for, please ask our lovely team here: happy@lonescale.com ❤️

Alexandre DEPRES
Mis à jour le
19/1/2024

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