Lonescale
Playbook

Outbound campaign - Personalized sequences with prospects' tools

How to use prospects stack of tools to send outbound campaigns and increase number of meetings booked

Alexandre Depres
April 18, 20255 min

In this article

Use case: You want to use company's tools stack as a variable in your outbound campaign

In the creation of your copywriting, you may wonder how to create the perfect personalization/segmentation pairing.

Here’s a tip: the tools that are used by your target audience say a lot about its buying intents. And if you detect them with LoneScale, it means that the companies in your results are scaling up!

🔗 How to detect tools stacks with LoneScale

Day 1. Email - First reach

Subject A: Alan <> LoneScale

Subject B: Alan needs in lead generation

Hi Louise,

Congrats on Alan's growth !

I am Marion, Lead Growth Marketing at LoneScale. My motto: Your dream leads exists. You just need the right data to reach them.

I noticed that you are about to welcome a Sales Manager. Lately, LoneScale has help a lot of Insurance companies (as Allianz) to get warm and qualified leads.

Here’s a little gift to to welcome your next Sales Manager: Playbook n°5. I hope you’ll enjoy the treat.

Let me know what you thing of it!

Feel free to directly answer to this email or to book a slot in my agenda right here.

Looking forward to reading from you,

Signature

Day 5. LinkedIn interaction (post or comment)

Day 10. Email - Reminder

Subject A: Louise, hit your ROI with LoneScale

Subject B: Get 15% more qualified leads as your Sales Manager is settling

Good morning Louise,

How is your search for candidates going ?

If you wonder how to support your Sales team to reach ready to buy leads, I can help.

This week, we provided an average of 128 qualified prospects to our Insurance business customers.

Let’s organize a call! Are you available Tuesday at 4 p.m.?

Have a nice day,

Signature

Day 15. Phone call or voice message on LinkedIn

Day 22. Email - 2nd reminder

Subject A: LoneScale will blow your Sales Manager team minds

Subject B: Louise, increase your Sales team productivity of 18%

Hey Louise,

I guess you’re being snowed under with this quarter ending.

Maybe I can help? As you know, my goal is to help you maximize your sales teams prospecting with a simple tool.

Looking forward to hear from you,

Signature

Day 32. Email - Last reminder

Subject A: /

Subject B: New Sales Manager: last call for the special offer

Hello Louise,

Unfortunately, I haven't heard back from you since you’ve posted the advert for a Sales Manager.

Maybe you’re not the person in charge, whom do you recommend I reach out to?

I'll leave you with a LoneScale free trial. Let me know if I can ever be of help to you.

Have a nice day,

Signature

Still have questions?

If you haven't found the answer you were looking for, please ask our lovely team here: happy@lonescale.com ❤️

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