Surfe Alternatives

8 Best Lusha alternatives for smarter data enrichment in 2026

Many have issues with Lusha providing inaccurate and outdated data. Here are the best enrichment tool alternatives to try.

Surfe Alternatives

Lusha logo

Enriched prospect data is what keeps your outbound strategy fast and helps close deals with less overhead. And, while Lusha certainly sports helpful enrichment features with a straightforward plugin and interface, that doesn’t necessarily make it the best option on the market.

Many have stated that Lusha often hinders rather than helps their sales outreach with inaccurate and inconsistent data. Others state a lack of available prospect data for highly specialized and smaller niches.

Fortunately, there are plenty of tools available to fill in those gaps. Whether you’re scaling outbound, trying to reach decision makers, or improving lead qualification with enrichment, we’ve rounded up the best Lusha alternatives for the job.

An overview of the eight best Lusha alternatives

Key features
G2 Reviews
Pricing

Lonescale

  • Champions tracking
  • New hires
  • Hiring intent data
  • Waterfall enrichment
G2-4.8
Price
Starting at
$1,000
/per month

ZoomInfo

  • Extensive database to enrich prospects
  • AI copilot
  • Website visitor tracking
Price
Starting at
$14,995
/per year

Cognism

  • Data enrichment
  • Intent and signal data
  • Prospector searching
Price
Starting at
$12,500
/per year

Uplead

  • Advanced search filters
  • CRM integration
  • Chrome browser extension
Price
Starting at
$99
/per month

RocketrRach

  • Email finder tool
  • Automated copilot
  • AI-powered recommendations
Price
Starting at
$69
/ per month

Breeze Intelligence

  • Categorizes prospect industries
  • Reveal visitor identification
  • Change and status tracking
Price
Starting at
Custom pricing

Apollo.io

  • AI-driven lead scoring
  • Advanced filtering
  • Outreach tools
Price
Starting at
$59
/user per month

Lead411

  • Integrates B2B intent data
  • CRM enhancer
  • Growth intent lead scoring
Price
Starting at
$49
/user per month

1. LoneScale: Best for tracking buyer signals and verified company data

Lonescale is a tool for sales and marketing teams that want actionable, accurate, and dynamic customer data. Teams can use it to monitor and identify potential buyers with sales triggers, such as:

  • Job changes 
  • New hires 
  • Company growth signals 

With Lonescale, users can enrich CRM data with verified contact information, professional email addresses, phone numbers, and company data. The platform gives teams access to the intelligence necessary to efficiently scale outbound, build prospect lists, and inform their sales strategy.

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Key features and use cases 

  • Contact tracking: Tracks when previous customers or product users switch companies. Helps sales teams re-engage warm, high-converting leads.
  • New hires: Identifies newly hired positions and decision-makers in target accounts, helping your team reach them early
  • Hiring intent data: Analyzes job listings as a core signal to reveal buyer intent based on tool mentions and team structure
  • Waterfall enrichment: Automatically enriches leads with verified emails, phone numbers, LinkedIn URLs, firmographic and technographic data. LoneScale uses multiple providers, ensuring high accuracy, verification, and coverage.
  • AI research agents: Supports sales reps with contact identification by scanning trusted web sources and summarizing findings in your CRM

Pros and cons

Real-time signals updated daily

Unlimited contacts included in every plan

GDPR-compliant and built for global teams

No free plan

Advanced analytics and reporting could be stronger

Notification customization options are limited

Pricing

The Core plan starts at USD $ 1,000 monthly and comes with: 

  • Unlimited users
  • Chrome extension
  • Reverse email lookup
  • Bulk file & API enrichment
  • Build people lists (create & enrich)
  • Plug & play for Salesforce or HubSpot
  • Waterfall enrichment - 30+ data sources
  • Champion job changes & new executive hires
  • Up to 20k credits — eq. to 20k verified emails, 2.2k mobile phone numbers, or 10k contacts

Lonescale’s Team plan: Starts at $2,500 monthly and comes with: 

  • Unlimited users
  • Build people lists (create & enrich)
  • Plug & Play for Salesforce and HubSpot
  • Waterfall enrichment - 30+ data sources
  • Champion job changes & new executive hires
  • Chrome extension, Bulk file & API enrichment
  • Dedicated Customer Success & RevOps expert
  • Up to 60k credits — eq. to 60k verified emails, 6.6k mobile phones, or 30k contact

2. ZoomInfo: Best for integrating enrichment and outbound

ZoomInfo is a sales intelligence platform that helps teams enrich prospect data with over 200 million active profiles. Besides a comprehensive database, sales teams can also take advantage of Zoominfo’s email sequencing options, helping them scale their outbound strategy and operations faster. 

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Key features and use cases

  • Extensive database to enrich prospects: With over 70 million direct dial phone numbers and over 174 million verified email addresses 
  • AI Copilot: Provides teams with real-time insights, helping them prioritize accounts with buyer signals 
  • Web and visitor tracking: Helps you find anonymous visitors browsing your website and determine their page views 

Pros and cons

Easy to use and intuitive user interface

Aids in sales outbound, alongside enriching prospect data

Comprehensive database of contacts

Pricing

ZoomInfo doesn’t share its pricing publicly; you have to create and activate an account to see plans. Here’s what we found:

  • Free Plan: Includes 10 reveals per month, basic search, list uploads, HubSpot integration, and access to the Chrome and mobile apps
  • Basic Plan: $14,995/year for one seat, includes 200 exports, mobile numbers, bulk exporting, and Intent Lite
  • Professional Plan: $17,940/year for three seats, adds 450 exports/month, CRM integrations, territory filters, and AI tools like emailer and dialer

3. Cognism: Best for GDPR and CCPA compliance

Cognism is a B2B sales intelligence platform that provides teams with high-quality, verified data. It uses a combination of AI and human verification to reduce bounce rates and help sales and marketing generate leads and engagement. 

Cognism is especially notable for its compliance with GDPR and CCPA regulations. It also offers diamond data premium contacts, called by the Cognism team itself to confirm verification. It’s a feature that comes as an add-on with their Grow plan or as part of their Elevate plan. 

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Key features and use cases

  • Data enrichment: Allows for quickly filling in prospect information with verified data points like emails and phone numbers. 
  • Intent and signal data: Tracks behavior indicating interest in your company, such as content research, funding events, and hiring changes 
  • Prospector searching: Comes with firmographic filters to help sales teams quickly search and find leads

Pros and cons

Verified B2B intelligence and data

Sales triggers automatically notify you about new hiring rounds and hires

Quick and efficient CRM integration

Limited native integrations

25-record lead export limit

Lacks price transparency

Pricing

Congism offers multiple plans, including Grow and Elevate, with custom pricing available upon request.

4. UpLead: Best for real-time verification

UpLead is an enrichment tool that emphasizes lead data accuracy and real-time email verification, boasting 95% accuracy. It consistently refreshes prospect information, provides teams with a database of over 160 million leads, and has over 50 filters to ensure prospects match your ideal buyer profile.

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Key Features and use cases

  • Advanced search filters: To help sales teams build prospect lists matching ideal buyer profiles 
  • CRM integration: Integrates seamlessly with most known CRMs, like Salesforce and HubSpot
  • Chrome extension: Allows the sales team to fetch real-time data while browsing prospects on LinkedIn

Pros and cons

Real-time verification improves accuracy and minimizes the chances of emails bouncing

Easy-to-navigate dashboard makes it easy to build prospect lists

Many users report helpful customer service and support

International database is limited

Limited number of credits for lower plans 

Pricing

  • Free trial: For seven days, it comes with five credits, each unlocking a CRM export or contact download, giving you access to their direct dial and email 
  • Essentials: $99/month with 170 credits
  • Plus: $199/month with 400 credits 
  • Professional: Pricing available on request 

5. Rocketreach: Best for building long prospect lists

RocketReach’s sales intelligence platform offers over 700 million leads from over 35 million companies, making it one of the largest platforms on this list. It includes multi-channel contact info, bulk prospect lookups, and advanced filters such as location, job title, and company size, making it fast and easy for sales teams to build prospect lists and perform outreach.

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Key features and use cases

  • Email finder tool: Boasts a 90-98% deliverability rate to reach your intended contacts 
  • Automated copilot: Makes it easy to find and engage prospects through customizable workflows
  • AI-powered recommendations: AI recommendations find similar prospect profiles based on your existing searches and prospect list

Pros and cons

One of the largest sales intelligence databases on the market 

User-friendly platform

Affordable for small to mid-sized companies

Can be expensive when compared to other Lusha alternatives—not ideal for smaller teams

Free access is highly limited

Pricing

  • Essentials: $69/month
  • Plus: $199/month
  • Ultimate: $209/month

6. Breeze Intelligence by Hubspot (formerly Clearbit): Best for lead qualification

Hubspot’s Breeze Intelligence (formerly Clearbit) is a smaller sales intelligence platform with 50 million contacts, including emails and direct dials. The platform emphasizes accuracy alongside a range of analysis features. For example, Breeze standardizes searchers and prospect lists against ideal buyer profiles, helping teams qualify leads quickly. 

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Key features and use cases

  • Categorizes industries of prospects: According to industry categorization, such as 6-digit NAICS (North American Industry Classification System), GICS (Global Industry Classification Standard), and SIC (Standard Industrial Classification) codes
  • Reveals visitor identification: Clearbit can “de-anonymize" website traffic, revealing companies that browse your content 
  • Change and status tracking: Clearbit alerts you when funding rounds, employee count, or role changes happen

Pros and cons

Intuitive UI makes for a smaller learning curve

Standardizes searches against your ideal customer profile

Many CRM integrations, including HubSpot, Salesforce, and Marketo

Smaller database 

Needs to be purchased with HubSpot

Pricing

Breeze Intelligence isn’t a platform you can purchase as a stand-alone tool. Instead, you’ll need to purchase it on top of a HubSpot subscription: 

  • Starter: $20 per user/month
  • Professional: $100 per user/month 
  • Enterprise: $150 per user/month

Then, you can add Breeze AI tools to your subscription. It follows a cred-based pricing model. While the price is custom, multiple sources have noted the credit system of: 

  • 100 breeze credits: $30/month
  • 1,000 breeze credits: $150/month
  • 10,000 breeze credits: $700/month

7. Apollo.io: Best for outreach

Apollo.io is a sales intelligence platform that helps teams enrich and reach their prospects. Boasting over 275 million profiles, alongside a suite of engagement and management tools, Apollo.io also comes with many sales automation features, such as outreach sequences you can send through LinkedIn or email.

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Key features and use cases

  • AI-driven leads scoring: Helps qualify and prioritize potential buyers 
  • Advanced filtering: Includes firmographic data, helping teams build target lists 
  • Outreach tools: Allow for sequencing, follow-ups, calling, and logging

Pros and cons

Acts as both a data enrichment and outbound tool 

AI-driven lead scoring helps qualify leads 

Automation options help streamline lead management

Can be overwhelming for users with a steep learning curve

Free package is limited

Pricing

  • Free plan
  • Basic plan: $59/month/user
  • Professional: $99/month/user
  • Organization: $149/month/user

8. Lead411: Best for U.S companies

Lead411 is a B2B sales intelligence and lead generation platform that provides verified data, intent signals, and growth triggers to help sales teams quickly and efficiently scale their prospect lists. However, Lead 411’s data focuses primarily on the U.S market—not on global data—so European companies serving businesses in the EU might find it to offer a limited database.

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Key features and use cases

  • Integrates B2B contact intent data: Helping sales teams research companies actively looking for specific solutions
  • CRM enhancer: Automatically updates your CRM with new sales data
  • Growth intent lead scoring: Ranks companies with multiple lead indicators, helping teams prioritize potential buyers

Pros and cons

Simple, intuitive UX with little to no learning curve

Affordable for smaller to medium-sized teams when compared to other alternatives

Strong customer support

Data has limited coverage for certain niches or industries

Pricing

Lead411 offers two paid pricing plans:

  • Free: 7-day trial plan
  • Spark: $49/month
  • Blaze: Custom pricing

Enrich prospects lists, track buyer signals, and close deals with Lonescale

Many of these alternatives to Lusha on this list have a leg up on the well-known data enrichment tool, whether it’s through more accurate data or collecting and displaying clear buyer signals. However, that doesn’t mean they do the whole job for your sales professionals. Instead of streamlining your lead generation strategies, you’re forced to stitch together multiple tools to source contacts, verify data quality, and prioritize buyer profiles.

Unless you use LoneScale. 

Lonescale gives your sales and marketing team the accurate contact data necessary to act swiftly on buyer signals through a single platform. With Lonescale, you have access to real-time signals that tell you when someone is ready to buy, and what they’re in the market for. 

From tracking job changes, new hires, and company growth to automatically enriching contact details synced straight in your CRM—LoneScale has it all!

You don’t need more leads. You need better ones.

LoneScale filters out the noise so your team focuses only on high-fit, high-intent prospects.

Request a Demo

Feed your pipeline accurate data and close deals faster

LoneScale delivers verified, accurate prospect data straight to your CRM.

Request a demo
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