10 Data enrichment tools for smarter sales workflows

Phone numbers and email addresses might be enough to cold call leads, but they won’t give your sales team enough context to turn prospects into customers. For that, you need a data enrichment tool. 

Data enrichment platforms turn basic contact information into comprehensive lead profiles. From buyer intent to software usage, a data enrichment tool fills in all the gaps—breathing life into your prospect list while helping you prioritize and personalize sales efforts.

Leave enrichment out of your workflow, and you risk poor data quality and outdated customer records, leading to missed opportunities, wasted outreach, and unnecessarily drawn-out sales cycles. 

However, not all data enrichment software is the same. In this article, we cover the top ten options on the market, including their key features and pricing.

What is data enrichment?

Data enrichment is the process of improving your sales team's raw prospect data with additional, up-to-date profile information from external sources. Instead of working only with generic contact points like an email or a phone number, data enrichment contextualizes your prospects’ information by adding key data points, like: 

• Professional contact data: Including name, job title, seniority, and department
• Firmographics: Company name, industry, size, revenue, headquarters location 
• Technographics: Including the type of software a company uses 
• Buyer intent: Web visits, contact engagement, job changes, hiring trends 

Why is high-quality data important for your sales process?

High-quality data from enrichment tools directly fuels smarter and faster sales and marketing decisions, heightening your chances of closing deals. More specifically, data enrichment helps: 

• Improve target accuracy: By  identifying high-fitting leads based on attributes like buyer intent
• Accelerate sales cycles: More complete data means less manual research, so your sales team can contact prospects sooner 
• Improves CRM health: The data enrichment process standardizes your CRM’s data by removing duplicates, filling in gaps, and correcting errors. The result is a neat and reliable CRM with up-to-date information.

For example, let’s say your sales team is about to contact a prospect from your list. Without data enrichment, the only available points of contact in your CRM might be: johnsmith@companyname.com.

With enriched data,  that same profile turns into: John Smith, Head of Procurement at Company Name, 280 employees, uses SAP Ariba, recently attended B2B Expo, johnsmith@companyname.com

Data accuracy and additional prospect information can make all the difference between a run-of-the-mill cold call and a relevant, successful pitch. The more information your sales team has, the better prepared they’ll be to reach out to prospects and close deals. 

10 Top data enrichment tools for streamlined sales

We’ve searched the web to find the best data enrichment tools on the market in 2025. Here are the ten best platforms for CRM data enrichment. 

1. LoneScale

LoneScale is a signal-based orchestration and enrichment tool that helps companies find, prioritize, and engage with high-priority buyers. With LoneScale, you can search multiple databases to find contact information and populate your lists with titles, firmographics, and buyer intent signals. From seamless integration with your current account list to finding hyper-contextual data and automating sales list creation,  LoneScale turns your CRM into a GTM engine. 

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Key features

• Waterfall enrichment: LoneScale finds verified contact information, like emails and phone numbers, by searching multiple databases for buyer intent, firmographic, titles, and other buying signals
• Account-based rules based on your SDR’s proven qualification methods  
• One-click sourcing and daily refresh: Plug-and-play, one-click, and self-updating CRM enrichment hygiene ensures every prospect stays accurate and relevant
• Quickly find prospects and create lead lists: Effortless automated lead list creation across your Salesforce and HubSpot target accounts‍
• Detect new hires: Including new decision makers joining your target accounts list‍
• AI Agents: No-code AI agents automatically analyze 10-Ks, news, and LinkedIn to summarize accounts, identify key stakeholders, and map relationships directly into your CRM.

Pricing

• Core: Starts at $1,000/month for up to 5k contacts
• Team: Starts at $2,500/month for up to 100k contacts

2. ZoomInfo

ZoomInfo is a sales orchestration and data enrichment tool that lets users select a range of third-party vendors and advanced cleansing workflows. It features a database alongside enrichment capabilities, as well as multiple metrics and embedded reports for monitoring CRM health. 

Key features

• Wide range of integration for CRMs
• Multiple data enrichment types, including advanced technographics to show what competing solutions prospects use 
• Multiple data vendors are available for selection 

Pricing

• Free Plan: Includes 10 reveals per month, basic search, list uploads, HubSpot integration, and access to the Chrome and mobile apps
• Basic Plan: $14,995/year for one seat, includes 200 exports, mobile numbers, bulk exporting, and Intent Lite
• Professional Plan: $1,495/month for three seats (billed annually), adds 450 exports/month, CRM integrations, territory filters, and AI tools like emailer and dialer

3. Clay

Clay is designed to help sales teams scale their personalized outreach with data enrichment solutions. With over 75 enrichment tools available, you can customize prospect profiles, build lists, and prioritize high-intent buyers while ensuring you have relevant information for personalized outreach.

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Key features

• Multi-vendor waterfall enrichment connected to 50 different data sources 
• AI-research agent automatically scrapes websites and documents, and flags anomalies in your CRM, helping you maintain and build your dataset with customized enrichment 
• Custom signal detection and scoring includes job changes, funding rounds, news mentions, hiring spikes, and technology adoption

Pricing

Clay has a free plan and paid options, including: 

• Starter: $149/month 
• Explorer: $349/month
• Pro: $800/month

4. Cognism

With a focus on European companies, Cognism offers a database of over 400 million entries and a suite of data enrichment tools. By integrating Cognism with your CRM, you can add technographic and firmographic data, along with sales triggers for timely outreach.

Key features

• A real-time CRM and browser extension lets you instantly enrich inbound leads via Chrome or refresh leads in your current database, eliminating the chance of stale data 
• Verified phone numbers and email addresses in strict compliance with GDPR data laws 
• Upload a CSV or call the API to bulk-enrich contacts and firms

Pricing

Cognism offers custom pricing and plans; however, here’s what we know from third-party estimates:

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• No free trial: You may get access to 25 free leads after speaking with a sales rep
• Estimated contract ranges (based on company size 200–1000+):
  
  • Overall contracts: ~$15,100 to $103,000/year
  • Platinum tier: ~$1,500 to $10,000/year‍
  • Diamond tier: ~$2,550 to $25,000/year

5. Adapt.io

Adapt.io is a sales enrichment tool that features a database focused on direct dial numbers and firmographic information. It enables you to complete prospecting profiles using form fills, CSV files, and other sources, ultimately keeping your CRM up to date and accurate via their API. 

Key features

• Advanced lead builder includes enrichment information points, including department, revenue, location, and company size 
• Google Chrome extension automatically finds emails and phone numbers while you’re browsing LinkedIn or company websites 
• Built-in lead scoring uses 25+ firmographic and technographic details

Pricing

Adapt.io has a free version and offers paid plans, including: 

• Starter: $49/month  
• Basic: $99/month 
• Custom pricing 

6. UpLead

UpLead is a sales orchestration, database, and enrichment tool that boasts a 95% accuracy rate for prospect information. It offers advanced filters, helping you build, organize, and prioritize high-intent buyers on your sales list. Notably, its bulk enrichment processing enables you to enrich thousands of leads in minutes.

Key features

• Prospector tool helps you sift through more than 160 million contacts 
• Data enrichment feature populates your sales list with over 50 contact points 
• Easy-to-use API integrates with several CRM tools, including Salesforce, HubSpot, Zoho, Pipedrive, and Microsoft Dynamics

Pricing

UpLead offers a free trial, along with multiple plans, including: 

• Essentials: $99/month 
• Plus: $199/month 
• Professional: Custom pricing 

7. Datanyze

Datanyze is an enrichment data tool designed to collect prospect data while browsing websites such as LinkedIn and company pages. This information then enables you to build segmented lists and export them into your CRM. Datanyze also offers icebreakers, helping you turn cold outreach into warm leads.

Key features

• Chrome extension helps you capture contact information for easy prospecting
• Offers demographic and firmographic filters in real time 
• Lead triggers on company tech changes, hires, and funding for timely outreach

Pricing

Datanyze offers three different plans:

• Nyze Lite: $0 for a 90-day trial
• Nyze Pro 1: $29/month 
• Nyze Pro 2: $55/month

8. Lusha

Lusha is a sales database and enrichment tool designed to help users connect with target decision-makers. With its advanced filters and automated workflows, you can quickly populate your sales list with a range of data types, including firmographics, technographics, and buyer intent.

Key features

• Upload contact/company lists via CSV, CRM sync (e.g., Salesforce), or API to automatically append missing fields
• Set up continuous workflows to keep leads, contacts, and accounts in your CRM fresh and accurate
• Instantly access verified contact details (emails, phone numbers, company info) while browsing LinkedIn or other sites

Pricing

Lusha offers a free plan with 70 credits per month, and two paid plan options: 

• Premium plan: Costs $44/month (with 70 credits/month) 
• Scale plan: Custom pricing based on company needs and requirements

9. Lead411

Lead411 is a data enrichment tool that focuses on offering information from US-based companies. Besides a wide range of data types, such as firmographics, Lead411 also features a plug-and-play browser to quickly gather contact information from the web. It also integrates with more than 25 CRMs.

Key features

• Access to a large US-focused database, spanning over 20 million companies with firmographic and technographic insights 
• Bulk and CRM enrichments boast close to 95% accuracy 
• Advanced search for over 30 types of criteria, including demographics, region, revenue, etc. 

Pricing

Lead411 has a free trial and two paid plans: 

• Basic Plus Unlimited: $99/month
• Enterprise Limited: Custom pricing 

10. Breeze Intelligence by HubSpot (formerly Clearbit)

Breeze Intelligence is a B2B marketing intelligence platform that includes data enrichment as part of its main offering. It combines first- and third-party sources to populate lead lists with over 100 data points. 

Breeze is only available with a HubSpot account and currently only enriches your existing data—it’s not a standalone database like most data enrichment tools on this list. 

Key features

• Enrichment across multiple data points, including technology use, buyer intent, and company revenue  
• Lead scoring and buyer intent data 
• Allows segmentation with a variety of filters for companies and contacts

Pricing

Breeze Intelligence uses a credit-based pricing model, where 1 credit = 1 enriched CRM record. Pricing varies depending on your HubSpot subscription tier and the size of the credit pack you purchase, but it starts at:

• Starter pack: $45/month for 5,000 credits
• Medium pack: $270/month for 30,000 credits
• ‍Large pack: $900/month for 100,000 credits

B2B Data enrichment with LoneScale

B2B data enrichment transforms generic contact information into comprehensive lead profiles, helping you personalize your outreach and build a priority list of high-intent buyers. But it only works if you’re using the right tool.

That’s where LoneScale can help. 

Champions switched jobs overnight? Have new leads from yesterday’s webinar?

LoneScale fills missing contacts, appends 40+ verified datapoints, and refreshes every record daily from 30+ trusted sources with a single click. Enrich, qualify, and queue prospects up for outreach with LoneScale’s plug-and-play enrichment—no exports, scripts, or maintenance needed. 

Rid your sales team of inaccurate data and build a CRM you can trust with LoneScale.

FAQs about data enrichment tools

1. What is a data enrichment tool?

A data enrichment tool improves raw prospect and company data by adding essential information to lead profiles, such as job details, technology usage, roles, and company structure. It pulls this information from external sources to make your CRM more actionable for sales and marketing teams. 

2. What is the difference between data enrichment and data enhancement?

Data enrichment adds new, accurate data to your company’s CRM or sales records via external sources, while data enhancement usually refers to cleaning up, maintaining, and standardizing the various data points you already have. 

3. How do you enrich a dataset? 

You enrich a dataset by matching existing records to external data sources using data enrichment tools. By doing so, you can fill in empty fields such as email addresses, roles, or employee information with potential customer data.