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Playbooks
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January 27, 2023
2 min

Playbook Outbound: highly qualified leads from job offers

Sales and marketing have become massively data-driven: we have more information about people than ever before, more software than ever before to contact leads en masse, more channels to do it, more analytics to measure how well it works, and so on.

That, however, doesn’t change the fact that when it comes to successful sales and marketing, the hit rate is significantly higher when it involves people who are ready to buy what you are selling.

One credo to make a deal: Target the best companies with the right message at the right time.

If you detect buying intent with LoneScale and leverage them to personalize your outreach, it will help you reach out to the prospects at the right time and sell!

Email 1 - Version with the {variable}

{first_Name} <> LoneScale

Hi {first_Name},

I saw on LinkedIn that your business team is hiring for {nb_jobs} {job_title} jobs in the {job_location} who will have to {content_from_job}.

I know that you guys are working hard to target highly qualified leads and hit your numbers. We have seen a lot of {company_Labels} not include buying intent to fuel {Company_CRM} and lose deals because of Bad Timing.

LoneScale can help you leverage buying intents for {company_Name}:

  • Discover new highly qualified leads interested in what you are selling with buying intent
  • Detect when your customers change company to sell to people you have done business with
  • Reveal internal tools stack for your leads and connect when they are ready to buy

Do you think that LoneScale could make your life easier at {company_Name}?

Have a great day,

Alexandre | CEO @LoneScale

Email 1 - Version used

John <> LoneScale

Hi John,

I saw on LinkedIn that your business team is hiring for 3 BDR jobs in the USA who will have to cold call and mail.

I know that you guys are working hard to target highly qualified leads and hit your numbers. We have seen a lot of SaaS businesses not include buying intent to fuel Salesforce and lose deals because of Bad Timing.

LoneScale can help you leverage buying intents for Twillio:

  • Discover new highly qualified leads interested in what you are selling with buying intent
  • Detect when your customers change company to sell to people you have done business with
  • Reveal internal tools stack for your leads and connect when they are ready to buy

Do you think that LoneScale could make your life easier at Twilio?

Have a great day,

Alexandre | CEO @LoneScale

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#
Playbooks
|
January 27, 2023
5 min

Outbound: personalized with job offers links

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