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Playbooks
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January 27, 2023
5 min

Cold campaign - Personalized with job offers

Create an outbound campaign personalized with job adverts variables

As you probably know, segmentation is one of the keys to a successful outbound campaign. And during the sourcing of your targeted leads, you may wonder which are the most warm to buy your solution.

Here’s a tip: the job listings that are posted by companies means that they are ready to scale up. And to invest in new solutions. So you should focus on the one recruiting your ICPs and personas.

🔗 https://www.lonescale.com/articles/whats-a-sales-trigger-event

Cold e-mailing & direct messaging campaign

Day 1. Email - First reach

Subject A: {{companyName}} <> -your company-

Subject B: {{companyName}} needs in -your solution’s domain-

Hi {{firstName}},

Congrats on {{companyName}}’s growth !

I am -your name-, -your position- at -your company-. My motto: -your proposition value resumed in a catchy sentence-.

I noticed that you are about to welcome a {{jobOffer}}. Lately, -your company- has help a lot of {{companyIndustry}} companies (as -social proof-) to -your proposition value-.

-Insert social proof here-

Here’s a little gift to to welcome your next {{jobOffer}}:  -helpful company resource-. I hope you’ll enjoy the treat. Let me know what you thing of it!


Looking forward to reading from you,

Signature

Day 5. LinkedIn interaction (post or comment)

Day 10. Email - Reminder

Subject A: {{firstName}}, hit your -proposition value, as “ROI”- with -your company-

Subject B: -proposition value with number, as “Get 15% more qualified leads as your {{jobOffer}} is settling”-

Good morning {{firstName}},

How is your search for candidates going ?

If you wonder how to support your -your ICP- team to -your proposition value-, I can help.

-Insert social proof here-

Let’s organize a call! Are you available Tuesday at 4 p.m.?

Have a nice day,

Signature

Day 15. Phone call or voice message on LinkedIn

Day 22. Email - 2nd reminder

Subject A: -your company- will blow your **{{jobOffer}} team minds

Subject B: {{firstName}}, -your value proposition with number-

Hey {{firstName}},

I guess you’re being snowed under with this quarter ending.

Maybe I can help? As you know, my goal is to help you -insert your value proposition here-.

Looking forward to hear from you,

Signature

Day 32. Email - Last reminder

Subject A: Blank

Subject B: New {{jobOffers}}: last call for the special offer

Hello {{firstName}},

Unfortunately, I haven't heard back from you since you’ve posted the advert for a {{jobOffer}}.

Maybe you’re not the person in charge, whom do you recommend I reach out to?

I'll leave you with a -special offer-. Let me know if I can ever be of help to you.

Have a nice day,

Signature

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#
Playbooks
|
January 27, 2023
5 min

Outbound: personalized with job offers links

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