#
Playbooks

Cold campaign - Addressed to previous customers

August 30, 2022
8 min

Use case: You have a list of customers who have moved to new organizations, and you want to reengage them.

Here is one way to benefit from LoneScale's contact tracking 🚀

Day 1. Email - Ice breaker

Subject A: Roger, I’m checking in

Subject B: Congratulations on your new position!

Hello Roger,

I just saw your company change. Congrats!

We miss woking with you at Payfit, but we are sure your will accomplish great things at your new job.

Here’s a little gift to help you shine in your first weeks: Playbook n°5. I hope you’ll enjoy the treat.

Let me know what you thing of it!

Looking forward to reading from you,

Signature


Day 8. Email - double-tap

Subject A: Roger, your experience at Payfit

Subject B: Roger, your needs at Qonto

Good morning Roger,

How are you settling in?

As a previous (hopefully happy) customer and user of LoneScale, do you think there's a potential fit again at Qonto? We already support more than 20 finance's companies (as Revolut) with their contact tracking.

Let’s organize a call! Are you available Tuesday at 4 p.m.?

Have a nice day,

Signature

Day 16. Email - Bump

Subject A: Qonto <> LoneScale

Subject B: Roger, how is it going?

Hey Roger,

I guess you’re being snowed under with your integration.

Maybe I can help? As you know, my goal is to help you keeping a clean CRM and enrich it with up-to-date value.

Don’t hesitate to book a meeting here for me to help you make a good impression in your first days.

Looking forward to hear from you,

Signature

Day 26. Email - Breakup

Subject A: /

Subject B: Wishing you the best at Qonto

Hello Roger,

Unfortunately, I haven't heard back from you since you changed company.

Maybe you’re not the person in charge, whom do you recommend I reach out to?

I'll leave you with a data search simulator. Let me know if I can ever be of help to you.

Have a nice day,

Signature

Still have questions?

If you haven't found the answer you were looking for, please ask our lovely team here: happy@lonescale.com ❤️

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