Outbound campaign - Personalized sequences with prospects' tools
Use case: You want to use company's tools stack as a variable in your outbound campaign
In the creation of your copywriting, you may wonder how to create the perfect personalization/segmentation pairing.
Here’s a tip: the tools that are used by your target audience say a lot about its buying intents. And if you detect them with LoneScale, it means that the companies in your results are scaling up!
🔗 How to detect tools stacks with LoneScale
Day 1. Email - First reach
Subject A: Alan <> LoneScale
Subject B: Alan needs in lead generation
Congrats on Alan's growth !
I am Marion, Lead Growth Marketing at LoneScale. My motto: Your dream leads exists. You just need the right data to reach them.
I noticed that you are about to welcome a Sales Manager. Lately, LoneScale has help a lot of Insurance companies (as Allianz) to get warm and qualified leads.
Here’s a little gift to to welcome your next Sales Manager: Playbook n°5. I hope you’ll enjoy the treat.
Let me know what you thing of it!
Feel free to directly answer to this email or to book a slot in my agenda right here.
Looking forward to reading from you,
Day 5. LinkedIn interaction (post or comment)
Day 10. Email - Reminder
Subject A: Louise, hit your ROI with LoneScale
Subject B: Get 15% more qualified leads as your Sales Manager is settling
Good morning Louise,
How is your search for candidates going ?
If you wonder how to support your Sales team to reach ready to buy leads, I can help.
This week, we provided an average of 128 qualified prospects to our Insurance business customers.
Let’s organize a call! Are you available Tuesday at 4 p.m.?
Have a nice day,
Day 15. Phone call or voice message on LinkedIn
Day 22. Email - 2nd reminder
Subject A: LoneScale will blow your Sales Manager team minds
Subject B: Louise, increase your Sales team productivity of 18%
I guess you’re being snowed under with this quarter ending.
Maybe I can help? As you know, my goal is to help you maximize your sales teams prospecting with a simple tool.
Looking forward to hear from you,
Day 32. Email - Last reminder
Subject A: /
Subject B: New Sales Manager: last call for the special offer
Unfortunately, I haven't heard back from you since you’ve posted the advert for a Sales Manager.
Maybe you’re not the person in charge, whom do you recommend I reach out to?
I'll leave you with a LoneScale free trial. Let me know if I can ever be of help to you.
Have a nice day,
Still have questions?
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