#
Playbooks

Outbound: Personalized with lead pain

September 15, 2022
5 min

Create an outbound campaign personalized with your lead’s pain

Here, at LoneScale, we believe in customer-centric outbound and ultra personalization.

That’s why our lead generation feature provides you with highly qualified prospects, with their pains.

🔗 https://www.lonescale.com/articles/how-to-fuel-sdr-bdr-teams-with-highly-qualified-leads

You can find some ideas for how to use them in your outbound below 👇🏼

Cold e-mailing & direct messaging campaign

Day 1. Email - First reach

Subject A: {prospect’sCompany} <> {your company}

Subject B: No more false contacts in your records

Hi {firstName},

Congrats on {prospect’sCompany} growth!

I am {your presentation}. My motto: {your value proposition}.

I noticed that you are about to welcome a {jobOfffer}. Lately, {your company} has helped a lot of {prospetIndustry} **companies to {leadspains}.

Here’s a little gift to help your next {jobOfffer}: our {leadmagnet}. I hope it will help him {leadspains}. Let me know what you think of it!

Feel free to directly answer this email or to book a slot in my agenda right here.

Looking forward to reading from you,

Signature

Day 5. LinkedIn interaction (post or comment)

Day 10. Email - Reminder

Subject A: {firstName}, hit your numbers with {your company}

Subject B: {your value proposition}

Good morning {firstName},

How is your search for candidates going?

If you wonder how to support your {leadspain}, I can help.

This week, {social proof}.

Let’s organize a call! Are you available Tuesday at 4 p.m.?

Have a nice day,

Signature

Day 15. Phone call or voice message on LinkedIn

Day 22. Email - 2nd reminder

Subject A: {your company} will blow your {jobOfffer}’s mind

Subject B: {firstName}, increase your {your value proposition}

Hey {firstName},

I guess you’re being snowed under with this quarter's end.

Maybe I can help? As you know, my goal is to {your value proposition}.

Looking forward to hearing from you,

Signature

Day 32. Email - Last reminder

Subject A: /

Subject B: New {jobOfffer}: last call for the special offer

Hello {firstName},

Unfortunately, I haven't heard back from you since you posted the advert for a {jobOfffer}.

Maybe you’re not the person in charge, whom do you recommend I reach out?

I'll leave you with a {leadmagnet}. Let me know if I can ever be of help to you.

Have a nice day,

Signature

Still have questions?

If you haven't found the answer you were looking for, please ask our lovely team here: happy@lonescale.com ❤️

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